BRAND IDENTITY
Kenlee Services
CONCEPT:
Kenlee Services has been a trusted, family-owned landscaping company since 1982. As the business continued to grow, the need for a refreshed identity became clear. The challenge was to modernize the brand while honoring its deep-rooted legacy—specifically the family script that had become a recognizable symbol of the Kenlee name.
GOAL:
The goal was to evolve Kenlee’s identity without losing the heart of what made it familiar and respected. By preserving the integrity of the original script and pairing it with a cleaner, more contemporary visual system, we aimed to strike a balance between tradition and progress—creating a brand that feels both timeless and ready for the next generation of growth.
CREDIT:
Brand Designer: Triston Seay
