BRAND IDENTITY
Dunn Brothers Coffee
CONCEPT:
Dunn Brothers Coffee has been roasting coffee since the late 1980s, but over the years, their brand identity became fragmented. Across their many locations, there was no consistent logo, typography, or visual system. Each shop looked and felt a little different. While their craft and community remained strong, the lack of cohesion weakened brand recognition. The goal was to unify their look across all stores while still honoring the legacy and character that made Dunn Brothers a trusted name in coffee.
GOAL:
Our goal was to build a cohesive and modern identity system that could scale across all 40+ locations and the many more to come. This included standardizing their logo, type styles, color palette, and supporting elements to ensure every touchpoint, from signage to packaging, felt connected. With plans to grow nationally, this refreshed identity sets the foundation for stronger brand recognition, franchise consistency, and long-term customer loyalty.
CREDIT:
Brand Designer: Triston Seay, Creative Director: Matt Johnson, Copywriter: Tom Schally
