BRAND IDENTITY
Extreme Power Sports
CONCEPT:
Embark on this off-road journey with me as I recently curated the visual identity for Extreme Power Sports. From identity design and illustration to typography, merchandise, and signage, this project was a true adventure.
GOAL:
The main objective was to capture the brand’s adventurous spirit while staying true to the expressive “X” motif that the client cherished and had used for many years. By incorporating bold colors, gritty textures, and dynamic illustrations and typography, we knew this was the perfect way to rev up the brand’s horsepower.
CREDIT:
Brand Designer: Triston Seay, Creative Director: Matt Johnson
