BRAND IDENTITY
JOA Korean BBQ
CONCEPT:
The brand, JOA—which means “I like it” in Korean—was designed to feel energetic, inviting, and culturally grounded. The name set the tone for a fun, approachable experience that people could instantly connect with and remember.
GOAL:
Create a bold, memorable brand identity that could scale easily with future franchise growth. From the start, the focus was on building a visual system that felt distinctive, flexible, and instantly recognizable.
CREDIT:
Brand Designer: Triston Seay, Graphic Designer: Randi Whisenhunt (Menu Design), Photographer: Micah Nunley
