BRAND IDENTITY
La Fin : Luxury Watch Jeweler
CONCEPT:
La Fin is more than just a luxury watch boutique—it’s a curated experience rooted in artistry and intention. Located in the heart of Dallas, the brand was built around the idea that timepieces, jewelry, and fine art all share one thing: timeless craftsmanship. Every detail of the identity was designed to reflect that same philosophy—elegant, refined, and personal.
GOAL:
The goal was to create a brand that felt as thoughtful and lasting as the pieces it offers. From the visuals to the voice, the identity needed to speak to true collectors—those who value heritage, detail, and story. A key part of that was the logo itself: designed as a subtle masquerade mask, it nods to the brand’s sense of mystery and exclusivity. It positions La Fin as a niche, almost hidden gem—inviting, but only to those who truly know where to look.
CREDIT:
Logo Designer: Triston Seay, Wordmark Designer: Cecilia Tran, Print Designer: Randi Whisenhunt
