BRAND IDENTITY
Jivantra
CONCEPT:
Jivantra is an organic soap brand rooted in the spiritual and cultural traditions of India, with aspirations to grow into the global wellness market. The name blends “Jiva” (life) with “Tantra” (woven system), symbolizing the holistic weaving of life’s energies—both spiritual and physical. The identity centers around a radial logomark composed of repeating J’s, evoking harmony, balance, and interconnectedness. The design reflects the brand’s origins in New Delhi while remaining versatile enough to resonate with a Western audience seeking natural, purposeful self-care.
GOAL:
The goal was to build a brand identity that bridges East and West—honoring its Indian roots while feeling refined and credible in the U.S. wellness space. We focused on creating a clean, symbolic system that speaks to both markets: spiritual yet modern, organic yet elevated. The client emphasized the importance of accessibility in India, where hygienic products are in high demand but often inaccessible, while also wanting to position Jivantra as a thoughtful and aspirational brand abroad.
CREDIT:
Brand Designer: Triston Seay, Creative Director: Matt Johnson, Copywriter: Tom Schally
